Color me Productive
Colors are an explicit expression of
personality and taste. Picking the right color is a tricky affair; besides
individual tastes in color being subjective, it’s also important to pick a
color that fits your company image and nature of work. It affects an outsider's
perception of your business.
But moving beyond the aesthetic appeal of
colors, it’s been proven that colors can have a subliminal effect on productivity
and mood. A study has shown that colors may account
for changes in an individual’s cognitive and psychomotor performances, though
the extent of it is unknown.
We’ve narrowed down the major
points you need to check off your list when picking colors for your office
& office furniture:
How Color affects behavior
& productivity
World renowned psychologist Angela Wright
developed a science backed theory named color
affects system. According to her,
individual perception of color may be subjective based on personality, but
there are some universal responses.
“What defines whether a color is stimulating or
soothing is not the color, it’s the intensity. A strong bright color will
stimulate, and a color with low saturation will soothe.”
The Psychological Basics -
Blue, Red, Yellow & Green
It’s interesting to note how certain colors,
either used solo or in combination, can do wonders for the entire office. Red
affects the body, blue influences the mind and emotion, Green provides balance
between mind and body, yellow works on your creativity and confidence
Interestingly, when you combine more than one color, you get the effects of
both of them. For example, if you combine a highly-saturated yellow with a
highly-saturated blue, you will get a color that stimulates both your emotions
(yellow) and mind (blue).
Blue
Blue is the universally associated with calmness
and productivity. Taking a look at the outdoors, blue is the color of the sky
and ocean. The mind makes an association with tranquility, and is probably why
blue is known to lower blue pressure. In an office, it’s a safe color to pick
so your team feels relaxed and calm.
Green
You immediately picture greenery and plants when
you look at green - the connect is instant and automatic. Research indicates
the color green to induce a relaxing effect. It’s ideal for white collar
workers who work long hours as it does not cause eye fatigue
Yellow
The color of creativity and optimism. Businesses
that involve artists, interior designers, writers and similar creative type of
workers should integrate yellow in the office. Associated with the sun and
sunshine, it gives an uplifting feeling and boosts mood and energy.
Red
Most corporate offices avoid splashing red all
over their walls and associate red with negative emotions like anger and
frustration, must be all those misguided bullfighting facts ;)
It’s definitely a complicated color. It
invokes fear, anger and also passion and emotion. It’s ideal where physical
activity is involved, as it’s shown to increase blood flow.
Orange
A beautiful marriage of yellow and red, the
color orange evokes action and energy. It’s an active color that’s ideal for
team based work as it stimulates enthusiasm and creativity. It also exemplifies
vitality and endurance.
Geometric Shapes
While stripes, checks and other geometric
patterns on walls and surroundings are bold statements of creativity, they can
distracting and does a poor job of helping with focus. Light and dark stripes
are also known to induce headaches.
Follow a Color Theme
Don’t experiment too much. Follow one color
scheme that fits the space well. Visual stimulus to different colors within the
space over brief time may cause eye fatigue. A safe bet is to go with white or
light grey walls, with accents of colors like wall paintings or accessories, to
balance it out.
Be sure to avoid colors that are too bold. For
example, bright red or yellow tends to be overpowering and distracting. Steer
clear of dark colors like dark blue or dark green, which can form a gloomy
atmosphere.
Comments
Post a Comment